Better Decisions in Clinical Trials Come from Better Data
By Rob Innes, 11 February 2018
Scientific endeavour continues its relentless pursuit of greater drug efficacy and speed of delivery. Now more than ever it is crucial that clinical trials data is able to provide key decision-makers with insight just as quickly and effectively.
Rapid, actionable data is widely recognised as the basis for competitive advantage. Yet, many life sciences companies are still struggling with the sheer complexity of the data landscape.
In recent years we have seen a rapid explosion in the volume and variety of clinical trials data, with more complex trials, more data points, and the introduction of new data sources such as wearables and electronic health records.
The challenge it seems is that poor data quality, siloed data, lack of standardization or effective data management as well as a lack of well-designed visualization tools all can slow down decision-making. While the data may be there, the ability to use it effectively to optimize a clinical trial may not.
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