Advanced Analytics in the Pharmaceutical Industry; A Report
By Marta Portugal , 8 January 2021
Digital technology has transformed the world of business in a very short time. While it creates opportunities, many businesses are struggling to adapt their models to keep pace.
The world of business is undergoing a new revolution. Industry 4.0 technologies are sweeping all before them as digital transformation sweeps all before it. However, innovation is changing the game faster than many businesses can keep up. Companies need to adopt data driven business models to understand the market, predict the future, reveal fresh insights and optimise costs across all processes.
This is particularly true of the pharmaceutical industry in which the marketplace is becoming increasingly dynamic, innovative and competitive. Demands are changing and pressures on costs and profit margins are growing. Advanced analytics will be increasingly vital for firms which want to keep pace with a changing environment.
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