Find, get, develop and keep, profitable customers, is a constant demand on marketing teams in consumer finance organisations. Acquiring, for example, new account customers and developing a loan and saving portfolio around them requires coordination of a number of disciplines. It all starts with data and offer.
One major challenge to improving the digital performance of financial organizations comes from the rise of comparator or financial news sites dominating the sought-after page 1 rankings. On top of this, the paid search budgets available to national banks and financial behemoths mean it's often difficult for local banks, for example, to perform for even local searches.
Our approach is to focus on customer intent; optimising campaigns to get the highest possible quality score, and lowest possible market price. Reacting to marketing changes and refining our strategy within the budget and regulatory guidelines means we have no wasted campaign dollars.
Take a look at our paid search case study in banking here.
Engaging consumers with computerised financial systems from kiosks to web based application systems to mobile account servicing applications, all require great user experience (UX). Customer journeys can get complicated as users weave their way through credit card or mortgage loan applications and various internal systems for fraud control, product recommendation, credit worthiness, etc.
We're familiar with the level of scrutiny directed at financial institutions' products, both in terms of authentic content, and meeting users needs. This extends into having the correct trust signals, content and usability on site. To get new customers successfully onboarded and to minimise account servicing manual interventions, digital systems need to be richly featured but beautifully simple. That takes research, testing, innovation and investment of time and money.