The difficulty of exhibiting in large event venues is that, even with a stellar proposition, it's often hard to be heard. Event marketing professionals have spent years trying to attract attention to booths using everything from design, and location to direct invites and giveaways.
One technique is to place some form of interactivity into the event space to attract passing browsers. In this task, our brief was to create an engaging interactive digital experience that would help the client stand out from the hundreds of other booths. The experience had to be clearly focused on the client’s product heritage and the application of their products and services to positive animal health outcomes, rather than something gimmicky.