Effective Date: 01-Feb-2026
Last Updated: 01-Feb-2026
- Introduction and Scope
This Cookie Policy explains how Wyoming Interactive Limited ("we", "us", "our") uses cookies and similar tracking technologies. It is designed to comply with UK GDPR, EU GDPR, the ePrivacy Directive, PECR, and applicable US privacy laws, while preserving our ability to use analytics, profiling, attribution, and advertising technologies in the United States where lawful.
- Geo-Segmented Application
We apply different rules depending on user location, determined using Geo-IP detection. UK and EU users are subject to an opt-in consent regime. US users are subject to a disclosure-and-opt-out regime. If location cannot be reliably determined, we default to the strictest applicable regime (UK/EU).
- What Are Cookies and Similar Technologies
Cookies are small text files placed on your device. We also use pixels, tags, SDKs, server-side event forwarding, local storage, and similar technologies to collect and process information about your interactions.
- Categories of Technologies
Strictly Necessary: Required for security, authentication, fraud prevention, and core site operation.
Functional: Enable enhanced features and preferences.
Analytics: Measure traffic, funnels, engagement, and content performance.
Marketing, Profiling & Attribution: Used for targeted advertising, retargeting, frequency capping, attribution modelling, lookalike modelling, and behavioural segmentation.
- UK & EU Consent Mechanics For UK and EU users, we will not deploy non-essential technologies unless you provide explicit, informed consent. Consent is recorded, logged, and can be withdrawn at any time. Withdrawal applies prospectively and suppresses future non-essential tracking.
- US Disclosure and Opt-Out Model For US users, analytics, profiling, attribution, personalisation, and advertising technologies operate by default. Where required by law, you may opt out of targeted advertising and certain data sharing. We honour Global Privacy Control (GPC) signals where legally required.
- Profiling and Inference
We engage in profiling and behavioural analysis to infer interests, segment audiences, optimise content, and improve marketing relevance. This may involve generating inferences based on interactions and device signals.
- Cross-Device and Cross-Context Tracking
Where legally permitted, we associate interactions across devices, browsers, and sessions using probabilistic and deterministic methods to measure journeys and attribute conversions.
- Server-Side Tracking
We use server-side infrastructure to collect, filter, transform, enrich, deduplicate, and forward event-level data. This improves data quality, security, and control over vendor data flows. Server-side processing respects the same consent and opt-out logic as client-side tracking.
- CMP and Failure Handling
If our consent management platform or geolocation logic fails, all non-essential tracking is suppressed by default. This ensures compliance even during technical failures.
- Retention and Lifecycle
Cookies and similar identifiers have defined lifespans depending on category and purpose. We periodically refresh consent and honour expiry and deletion rules.
- International Transfers
Data may be transferred outside the UK and EU, including to the United States. Where required, we rely on Standard Contractual Clauses or equivalent safeguards.
- Your Choices
You may manage your preferences at any time using our Cookie Settings interface. US users may exercise opt-out rights where applicable.
- Updates
We may update this policy periodically to reflect changes in law, technology, or practices.
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
Types of Cookies we use
Manage cookie preferences
Consent Preferences
You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
If you are using any other web browser, please visit your browser’s official support documents.
